UP THE WAHS!
Our latest campaign for the 2025 NZ Warriors x Dynasty x Lewi Brown ‘Dear Warrior’ Jersey is more than just a product drop, it’s a heartfelt welcome letter wrapped in fabric.
Inspired by Lewi Brown’s original 1994 induction letter and stitched with stories from the Chatham Islands to Mt Smart, this jersey honours every journey that leads to the club. I directed every shot to showcase the finer details, from the gel-grip chest text to the hand written lettering, this jersey deserves a close-up. And just when you thought we were done, I wanted to sneak in a glitchy final slide teasing the Warm-Up Jersey, a subtle nod to the Warriors' 1997 evolution. If you caught it, congrats! You’re officially in the loop.
If not, don’t worry… that’s what hype is for. Keep watching
This carousel cured my seasonal depression.
🥰
This carousel cured my seasonal depression. 🥰
One Sharpie. One Dream.
We didn’t wait for permission, we just designed it. What started as a rogue idea turned into a full-blown campaign, putting a player-designed Warriors jersey front and centre. Bold, unapologetic, and born from the locker room itself, this kit was our way of proving that the best ideas don’t always come from the top...
Sometimes they come from the marketing team after two coffees and a tone of shit chat.
Engagement rate higher than my serotonin levels.
🤯
Engagement rate higher than my serotonin levels. 🤯
For the nerds
Scroll. Stop. Sold Out.
We had a few hundred Pasifika jerseys left in stock and needed to move them fast. So I designed a bold, scroll-stopping carousel for our Instagram that leaned into clean storytelling and culture-forward visuals. The goal? Make people pause, appreciate the detail, and hit “add to cart” without thinking twice. The result? We sold out the remaining jerseys within 3 days.
Safe to say: the content did not come to play. Cringe.😬
Posted this and my screen started sweating
🥵
Posted this and my screen started sweating 🥵
30 Years, No Player, No Problem.
I swear my portfolio isn’t just Warriors content.
It looks like it, I know, but I do work across a range of pro teams. This one just happened to be a 30-year anniversary jersey that landed on my desk with no on-player imagery and a tight deadline. Now, did I receive any on-player imagery in time? Absolutely not. So I had to romance the jersey itself, no model, no problem. Just me, the clock ticking, and one very sexy flat lay. When there’s no one to wear it, you make the jersey the star - with lighting, layout, and just enough pressure to make it sing.
The drip? Uncalled for
🥶
The drip? Uncalled for 🥶
When the Kiwis Called, We Showed Up
This was our partnership with the Kiwis, a huge moment for us. I wanted the campaign to reflect not just the jersey, but the pride behind it. So I focused on promoting both male and female players, and highlighting the heritage and passion that run deep in the black and white. To build early hype, I created a teaser Instagram story showing just three strips of fabric, one for each garment in the range. It was a simple, subtle way to hint at what was coming, and it got people talking before we even said a word.
It’s giving… viral (hopefully).
👹
It’s giving… viral (hopefully). 👹
Back from ’94. Gone by Monday.
We were tasked with reviving the iconic Kiwis 1994 throwback jersey and let’s just say, the brief was nostalgia, but make it hype. We wanted to get fans talking, clicking, and reliving that golden era. The campaign leaned into retro textures and visuals that made you want to blast a VHS tape and call it game day.
From the very beginning 🦅
Inspired by the first ever Sea Eagles jersey, worn from 1947 to 1950.
I designed the social rollout for the Manly Sea Eagles Heritage Jersey, focusing on nostalgic storytelling through bold visuals.
The campaign highlighted key jersey details and historic cues, blending modern design with a respectful nod to the club’s legacy.
